Jacqueline Leo, Editor in Chief of The Fiscal Times, has a blog post on The Huffington Post about BP's recent purchase of Google Search Terms. She claims that the company is buying up the ad landscape to prevent people from coming across websites that would say something negative about BP and the oil spill in the gulf. While this would seem to be true, it would be hard to think that BP could do much to prevent the onslaught of negative press that will continue to pound the company's image in the coming days, weeks and years.
My question for Ms. Leo and all environmentalists who have disgust for the company: Why don't you try to hurt the bottom line of the oil giant you hate so much. This seems like the perfect opportunity. If they are overpaying for the ad space, why not launch a campaign to have all grassroots supporters click on the links and drive up their advertising costs? If they have a daily spending cap on ads, then you will also push them past that cap and open the search term to the non-profits that can't afford to pay the high rate for the search terms.
Hopefully the tags in this post provide you with the opportunity to start that campaign!
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